Wenzels
Art directed shots and animations for social media
2021
Working within a team at The Tree, I helped to concept and art direct a concept involving miniatures, used to advertise Wenzel’s products by appealing to the sunny atmosphere of the season. Using little miniatures bought online, we set them up on cupcakes and donuts to depict scenes of summer activities, including cycling, fishing and swimming.
I also worked on art directing and animating social media assets for the Halloween campaign, ‘Hallowenzels’. I was given still shots of products and, using After Effects, animated them to move around the screen, alongside making their features move, e.g. eyes blinking and mouths moving.
I also worked on art directing and animating social media assets for the Halloween campaign, ‘Hallowenzels’. I was given still shots of products and, using After Effects, animated them to move around the screen, alongside making their features move, e.g. eyes blinking and mouths moving.
