Flavour Nation Campaign - Wenzel’s
Branding and campaign design for POS and social assets for Wenzel’s summer campaign
2022
For their summer campaign, Wenzel’s wanted a series of in-store and social media assets designed to showcase their exotic product range being introduced for the summer period, which included delicacies from Mexico, Japan and Jamaica.
I spearheaded the design for this campaign by concepting the guidelines and direction for all deliverables, dependant on the culture they derived from, through both extensive research into existing brands in the market, and through experimenting with different graphics and colour schemes.
It was important to the client that the design felt consistent, despite the differing nationalities of the foods, so we incorporate a similar central layout for each deliverable, and changed only the colour scheme, patterns and fonts to make the designs feel more authentic.
Overall, this has been one of my favourite mini branding projects to date, and it was particularly exciting to see my work displayed not only across social media as paid adverts, but in over 100 Wenzel’s stores around London.
I spearheaded the design for this campaign by concepting the guidelines and direction for all deliverables, dependant on the culture they derived from, through both extensive research into existing brands in the market, and through experimenting with different graphics and colour schemes.
It was important to the client that the design felt consistent, despite the differing nationalities of the foods, so we incorporate a similar central layout for each deliverable, and changed only the colour scheme, patterns and fonts to make the designs feel more authentic.
Overall, this has been one of my favourite mini branding projects to date, and it was particularly exciting to see my work displayed not only across social media as paid adverts, but in over 100 Wenzel’s stores around London.