Lauren Dutch is a multi-disciplinary designer and visual communicator based in London.

Index / Motion Graphics / Branding & Identity / Editorial & Print / Art Direction


SELECTED WORKS
Publication Pitch
Team
2021

The Valuable 500

Branding & Identity
Individual
2022

Wenzel’s Flavour Nation Campaign

Editorial/Book
Individual
2019

The Anomalies

Motion Graphics
Individual
2020

Do You Accept This Privacy Violation?

Branding & Identity
Individual
2021

HNE.

Publication Pitch
Individual
2019

KBE Drinks

Art Direction
Individual
2021

Manifesto For A Surveilled State


MOTION GRAPHICS
Hero Video
Team
2022

Indigo Volunteers

Social Media
Individual
2021

Romilly Wilde

Installation
Individual
2020

Stone-Faced Stalkers

Motion Graphics
Individual
2020

Now Showing: Your Search History

Motion Graphics
Individual
2020

Do You Accept This Privacy Violation?

Motion Graphics
Individual
2020

Concerning Contraception


BRANDING & IDENTITY
Branding & Identity
Individual
2022

Wenzel’s Flavour Nation Campaign

Logo Identity
Individual
2022

Creative Marketing Council

Brand Identity
Individual
2021

HNE.

Brand Identity
Individual
2020

Greek Grill Cafe


EDITORIAL & PRINT
Publication Pitch
Team
2021

The Valuable 500

Publication Pitch
Individual
2021

KBE Drinks

Editorial/Book
Individual
2020

The Anomalies

Editorial/Newspaper
Individual
2019

The Death of Privacy

Editorial/Print
Individual
2019 →

Selected Publications


ART DIRECTION
Art Direction
Team
2021

Wenzel’s

Arduino/Processing
Individual
2020

The Void of Data

Art Direction
Individual
2020

Manifesto For A Surveilled State

Installation
Individual
2019

Walk A Mile In My Shoes


OPEN TO WORK *

design@laurendutch.com

︎ ︎ ︎
Mark



KBE Drinks

Editorial pitch book made to introduce The Tree and their ideas

2021
We had the opportunity to pitch for well-known drinks brand, KBE Drinks, presenting to them our ideas for their business and how to improve it, as well as how our own business, The Tree, operates. We decided to lay this out in the form of a cocktail book menu, using lots of graphic illustrations and photographs of cocktails made using rum, and making witty connotations in the copy to drinks recipes and concoctions.

I was provided with the copy and data to put into this editorial style - the brief included creating a tone of voice similar to Hendrick’s/Kraken Rum, so I ran with it, finding a traditional, woodblock-style font as the primary font, as well as a selection of icons and symbols, e.g. underlines, stars and skulls, articles in calligraphy, to support this and build up the ‘pirate’ style theme. I experimented incorporating different textures in there, including rough dot and old paper textures, which contributed to the tone of voice, and included KBE’s main brand colours to make them feel integrated with the publication.

 
Mark