Lauren Dutch is a multi-disciplinary designer and visual communicator based in London.

Index / Motion Graphics / Branding & Identity / Editorial & Print / Art Direction


SELECTED WORKS
Publication Pitch
Team
2021

The Valuable 500

Branding & Identity
Individual
2022

Wenzel’s Flavour Nation Campaign

Editorial/Book
Individual
2019

The Anomalies

Motion Graphics
Individual
2020

Do You Accept This Privacy Violation?

Branding & Identity
Individual
2021

HNE.

Publication Pitch
Individual
2019

KBE Drinks

Art Direction
Individual
2021

Manifesto For A Surveilled State


MOTION GRAPHICS
Hero Video
Team
2022

Indigo Volunteers

Social Media
Individual
2021

Romilly Wilde

Installation
Individual
2020

Stone-Faced Stalkers

Motion Graphics
Individual
2020

Now Showing: Your Search History

Motion Graphics
Individual
2020

Do You Accept This Privacy Violation?

Motion Graphics
Individual
2020

Concerning Contraception


BRANDING & IDENTITY
Branding & Identity
Individual
2022

Wenzel’s Flavour Nation Campaign

Logo Identity
Individual
2022

Creative Marketing Council

Brand Identity
Individual
2021

HNE.

Brand Identity
Individual
2020

Greek Grill Cafe


EDITORIAL & PRINT
Publication Pitch
Team
2021

The Valuable 500

Publication Pitch
Individual
2021

KBE Drinks

Editorial/Book
Individual
2020

The Anomalies

Editorial/Newspaper
Individual
2019

The Death of Privacy

Editorial/Print
Individual
2019 →

Selected Publications


ART DIRECTION
Art Direction
Team
2021

Wenzel’s

Arduino/Processing
Individual
2020

The Void of Data

Art Direction
Individual
2020

Manifesto For A Surveilled State

Installation
Individual
2019

Walk A Mile In My Shoes


OPEN TO WORK *

design@laurendutch.com

︎ ︎ ︎
Mark



HNE.


Brand identity and social media posts

2021
HNE. is a high-end, honey-based luxury desserts brand that aims to be delicious, nutritious and ambitious in its approach to ethically sourced, natural products. I was asked to design a brand logo and set of social media posts as part of an application task to demonstrate my skills.

I initially explored a few different logo options before settling on my chosen option - I decided to incorporate the use of the hexagon to represent the hive, where HNE’s product ingredients would be naturally sourced from. I chose the font Sunshine due to its playful, fluid style, which reminded me of the gooey nature of honey. I combined this with the light italic font, Monarch, which I felt gave a more premium feel to the brand. I kept the colours equally high-end for the brand colours, choosing charcoal textures, deep royal blue, and incorporating a molten gold throughout the brand expansion to create the association with golden honey and luxuriousness.

My approach to the social media posts was very typographical, using provocative words such as ‘flavour’, ‘sweet’. ‘gooey’ and ‘gloop’ in the Sunshine brand font, and also in a secondary font, Campfire, which I thought worked well together visually. I also experimented using a 3D honey effect to create words and images that would visually link back to the brand.


 
Mark