Greek Grill Cafe
Branding identity, logo and branding assets
2021
Greek Grill was looking for a re-brand of their logo and stationery that celebrated the cultural heritage of the food it provided. Using traditional laurel wreaths, I created a symmetrical logo, encircling a ‘G’ monogram.
I used the display font Leiko, because I liked the little quirks of the serifs, which reminded me of books of Greek myths I’d read as a child. I combined this with detailed illustrations of a stone bust and a feta salad, alongside an aztec pattern border to highlight the main dishes section. I advised the client to get it printed on thick, textured stock to contribute to the high quality look of the menus.
I used the display font Leiko, because I liked the little quirks of the serifs, which reminded me of books of Greek myths I’d read as a child. I combined this with detailed illustrations of a stone bust and a feta salad, alongside an aztec pattern border to highlight the main dishes section. I advised the client to get it printed on thick, textured stock to contribute to the high quality look of the menus.
