KBE Drinks
Editorial pitch book made to introduce The Tree and their ideas
2021
The Tree had the opportunity to pitch for well-known drinks brand, KBE Drinks, presenting to them our ideas for their social strategy and how to improve it. We decided to lay this out in the form of a cocktail book menu, using lots of graphic illustrations and photographs of cocktails made using rum, and making witty connotations in the copy to drinks recipes and concoctions.
I was provided with the copy and data to put into this editorial style - the brief included creating a tone of voice similar to Hendrick’s/Kraken Rum, so I ran with it, finding a traditional, woodblock-style font as the primary font, as well as a selection of icons and symbols, e.g. underlines, stars and skulls, to support this and build up the ‘weathered’ style. I experimented incorporating different textures in there, including rough dot and old paper textures, which contributed to the tone of voice, and included KBE’s main brand colours to make them feel integrated with the publication.
I was provided with the copy and data to put into this editorial style - the brief included creating a tone of voice similar to Hendrick’s/Kraken Rum, so I ran with it, finding a traditional, woodblock-style font as the primary font, as well as a selection of icons and symbols, e.g. underlines, stars and skulls, to support this and build up the ‘weathered’ style. I experimented incorporating different textures in there, including rough dot and old paper textures, which contributed to the tone of voice, and included KBE’s main brand colours to make them feel integrated with the publication.
