Objectives

The Tree had the opportunity to pitch global business collective, The Valuable 500, for their social strategy and execution. They wanted a printed document that communicated why The Tree were the right agency for the job, and the vision they had for The Valuable 500.   

Key Considerations

The Tree wanted V500 to feel at home with, so we thought using their existing brand guidelines to inform the pitch document was vital. Each page had a lot of information to communicate, so I wanted to go in with a key design system of font sizes and grids to follow as I built the publication.

Design Execution

When designing the information provided to me, I made sure to focus on the journey we wanted to take V500. This meant keeping to a clear hierarchy, with bold titles that worked their brand colours and fonts in the right way. I wanted each segment to have it’s own style, so designedbold and distinctive section pages to break things up. Infographics were an important part of this brief, as there was a lot of social statistics that needed to be presented in a digestible way. I aimed to keep things creatively simple on these pages, giving graphics plenty of room to breathe.