Lauren Dutch is a multi-disciplinary designer and visual communicator based in London.

Index / Motion Graphics / Branding & Identity / Editorial & Print / Art Direction


EDITORIAL & PRINT
Publication Pitch
Team
2021

The Valuable 500

Publication Pitch
Individual
2021

KBE Drinks

Editorial/Book
Individual
2020

The Anomalies

Editorial/Newspaper
Individual
2019

The Death of Privacy

Editorial/Print
Individual
2019 →

Selected Publications


OPEN TO WORK *

design@laurendutch.com

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Mark



KBE Drinks

Editorial pitch book made to introduce The Tree and their ideas

2021
We had the opportunity to pitch for well-known drinks brand, KBE Drinks, presenting to them our ideas for their business and how to improve it, as well as how our own business, The Tree, operates. We decided to lay this out in the form of a cocktail book menu, using lots of graphic illustrations and photographs of cocktails made using rum, and making witty connotations in the copy to drinks recipes and concoctions.

I was provided with the copy and data to put into this editorial style - the brief included creating a tone of voice similar to Hendrick’s/Kraken Rum, so I ran with it, finding a traditional, woodblock-style font as the primary font, as well as a selection of icons and symbols, e.g. underlines, stars and skulls, articles in calligraphy, to support this and build up the ‘pirate’ style theme. I experimented incorporating different textures in there, including rough dot and old paper textures, which contributed to the tone of voice, and included KBE’s main brand colours to make them feel integrated with the publication.

 
Mark