Wenzel’s

Art directed shots and animations for social media

2021

Working within the team at The Tree, I helped to conceptualise and art direct a shoot involving miniatures, used to advertise Wenzel’s products by appealing to the sunny atmosphere of the season. We storyboarded options on what this could look like visually, and settled on specific themes related to the colour of the icing. Using little miniatures bought online, we set them up on cupcakes and donuts to depict scenes of summer activities, including cycling, fishing and swimming.