https://laurendutch.com Lauren Dutch Tue, 03 Feb 2026 20:49:13 +0000 https://laurendutch.com en https://laurendutch.com/Home-Image-Scroll Wed, 19 Jan 2022 13:29:50 +0000 Lauren Dutch https://laurendutch.com/Home-Image-Scroll <img width="2592" height="1728" width_o="2592" height_o="1728" data-src="https://freight.cargo.site/t/original/i/00f9c3d34330fdaf7c71b4f08a7ed986915126a742d1cfc344fb9c3197e2d736/screenposters_3_50.jpeg" data-mid="130768715" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/00f9c3d34330fdaf7c71b4f08a7ed986915126a742d1cfc344fb9c3197e2d736/screenposters_3_50.jpeg" /> <img width="4961" height="2481" width_o="4961" height_o="2481" data-src="https://freight.cargo.site/t/original/i/5223787e229464641f2ee405a10a26f5f9baa323a2a8a9dd97130afe49dc3fab/HNE_SocialMedia.jpg" data-mid="130769402" border="0" src="https://freight.cargo.site/w/1000/i/5223787e229464641f2ee405a10a26f5f9baa323a2a8a9dd97130afe49dc3fab/HNE_SocialMedia.jpg" /> <img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/f037130b2c8a48e96cafb5be0aed8c4ed6df7db0753bfdf66ee44622bae60539/1.gif" data-mid="131128379" border="0" src="https://freight.cargo.site/w/540/i/f037130b2c8a48e96cafb5be0aed8c4ed6df7db0753bfdf66ee44622bae60539/1.gif" /> <img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/4b158654d50252e016a734062f56267060bf78fdad04531e91100709d16684ae/2.5.gif" data-mid="131128381" border="0" src="https://freight.cargo.site/w/540/i/4b158654d50252e016a734062f56267060bf78fdad04531e91100709d16684ae/2.5.gif" /> <img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/f392dfec7eafccf0b6c81fd4aef5f8aad4b2d03c90382387b8b36d923d5d17fd/3.gif" data-mid="131128383" border="0" src="https://freight.cargo.site/w/540/i/f392dfec7eafccf0b6c81fd4aef5f8aad4b2d03c90382387b8b36d923d5d17fd/3.gif" /> <img width="1080" height="720" width_o="1080" height_o="720" data-src="https://freight.cargo.site/t/original/i/6d79ff0e8604566b7d2e7730b99d6797e8135af2e6f75dd9065c633e37591e18/istdfinal_2.gif" data-mid="130768787" border="0" src="https://freight.cargo.site/w/1000/i/6d79ff0e8604566b7d2e7730b99d6797e8135af2e6f75dd9065c633e37591e18/istdfinal_2.gif" /> https://laurendutch.com/Info-1 Fri, 21 Jan 2022 16:26:50 +0000 Lauren Dutch https://laurendutch.com/Info-1 Hey there, I’m Lauren! I’m a multi-disciplinary designer based in London, specialising in type, print and motion graphics. Currently working in-house as a Graphic Designer for naturally fast food brand LEON, I aim to create playful, experimental work that has a real impact on the world. I love to get hands-on when it comes to the conceptualising process, and I really enjoy collaborating with like-minded people to push our ideas to new limits.Over my career, I've worked across a range of mediums - from digital, social and web, to printed publications, signage and even vehicle graphics - I'm always keen to meet new challenges and learn new skills along the way. In my spare time, I love watching live music, taking photos on my 35mm, and playing baseball. Download CV here laurendutch@hotmail.com ︎&nbsp;︎&nbsp;︎ &nbsp; https://laurendutch.com/LEON-Social-Content Fri, 19 Sep 2025 13:56:21 +0000 Lauren Dutch https://laurendutch.com/LEON-Social-Content <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/3de0bd1f717f5ce863c2270c88d3f0f263ca5fbd8703357f89506151dbc25e23/LEON_Wrapped_F1.png" data-mid="240195581" border="0" src="https://freight.cargo.site/w/1000/i/3de0bd1f717f5ce863c2270c88d3f0f263ca5fbd8703357f89506151dbc25e23/LEON_Wrapped_F1.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/38fcaa8bed42b59372dc4421abfce30bd1af5d6c379f91c342c0265381050588/LEON_Wrapped_F2.png" data-mid="240195582" border="0" src="https://freight.cargo.site/w/1000/i/38fcaa8bed42b59372dc4421abfce30bd1af5d6c379f91c342c0265381050588/LEON_Wrapped_F2.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a3861407b1594e1df41f582799639e9efe3c431a147686107cd58dc072d8045e/LEON_Wrapped_F3.png" data-mid="240195583" border="0" src="https://freight.cargo.site/w/1000/i/a3861407b1594e1df41f582799639e9efe3c431a147686107cd58dc072d8045e/LEON_Wrapped_F3.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/3c96a1d94ab13713a9fb643791636476be31482cf99047d58d13dd05d1387b68/LEON_Wrapped_F4.png" data-mid="240195584" border="0" src="https://freight.cargo.site/w/1000/i/3c96a1d94ab13713a9fb643791636476be31482cf99047d58d13dd05d1387b68/LEON_Wrapped_F4.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/36c1e4180004fe9efc3012a84f2b79697a1b6629b4b4e5847b39f52b6bd84de8/LEON_Wrapped_F5.png" data-mid="240195585" border="0" src="https://freight.cargo.site/w/1000/i/36c1e4180004fe9efc3012a84f2b79697a1b6629b4b4e5847b39f52b6bd84de8/LEON_Wrapped_F5.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/849f5a47411831b030ca5fccb6ea5a8ea695ae4460af0951fde9d92494183ce7/LEON_Wrapped_F6.png" data-mid="240195586" border="0" src="https://freight.cargo.site/w/1000/i/849f5a47411831b030ca5fccb6ea5a8ea695ae4460af0951fde9d92494183ce7/LEON_Wrapped_F6.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/cd15dbea97aa9280e4383bf2ed89743ccb56faa44de2ffc08344b16476e729d2/LEON_Wrapped_F7.png" data-mid="240195587" border="0" src="https://freight.cargo.site/w/1000/i/cd15dbea97aa9280e4383bf2ed89743ccb56faa44de2ffc08344b16476e729d2/LEON_Wrapped_F7.png" /> <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/fe35cadf8770bf7db25e931fd63a02c40fedb214ed951633a5048efaddf413c4/LinkedIn_Traitors_F-01.png" data-mid="240195503" border="0" src="https://freight.cargo.site/w/1000/i/fe35cadf8770bf7db25e931fd63a02c40fedb214ed951633a5048efaddf413c4/LinkedIn_Traitors_F-01.png" /> <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/57008c01f25936d3f83882dc7084f30ef0b157820a8c4653a2193080e52452e6/LinkedIn_Traitors_F-02.png" data-mid="240195504" border="0" src="https://freight.cargo.site/w/1000/i/57008c01f25936d3f83882dc7084f30ef0b157820a8c4653a2193080e52452e6/LinkedIn_Traitors_F-02.png" /> <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/be2bd766e9b9875d91a94f350dd171322843df3ed32790f73a76094b5deea042/LinkedIn_Traitors_F-03.png" data-mid="240195505" border="0" src="https://freight.cargo.site/w/1000/i/be2bd766e9b9875d91a94f350dd171322843df3ed32790f73a76094b5deea042/LinkedIn_Traitors_F-03.png" /> <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/cb68b5fcaba2d8c5dc824e945673ede879260c644fae352411a7c20f94b10b5e/LinkedIn_Traitors_F-04.png" data-mid="240195506" border="0" src="https://freight.cargo.site/w/1000/i/cb68b5fcaba2d8c5dc824e945673ede879260c644fae352411a7c20f94b10b5e/LinkedIn_Traitors_F-04.png" /> <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/676ccb4b763b06d397d3aa59b50b3e3d99019fe87d8c313628f1efb4a11a9ae4/LinkedIn_Traitors_F-05.png" data-mid="240195507" border="0" src="https://freight.cargo.site/w/1000/i/676ccb4b763b06d397d3aa59b50b3e3d99019fe87d8c313628f1efb4a11a9ae4/LinkedIn_Traitors_F-05.png" /> <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/a78063a913efd7fc8dfe555a7a32df0ef0f5e9f140a4ad594ec7fdfc1f40e790/LinkedIn_Traitors_F-06.png" data-mid="240195508" border="0" src="https://freight.cargo.site/w/1000/i/a78063a913efd7fc8dfe555a7a32df0ef0f5e9f140a4ad594ec7fdfc1f40e790/LinkedIn_Traitors_F-06.png" /> <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/f8aa427787222866a4d7fe41bf445825c7e8e535beab58381e1e2e9842a7f3c4/LinkedIn_Traitors_F-07.png" data-mid="240195509" border="0" src="https://freight.cargo.site/w/1000/i/f8aa427787222866a4d7fe41bf445825c7e8e535beab58381e1e2e9842a7f3c4/LinkedIn_Traitors_F-07.png" /> LEON Social Content Conceptualising, storyboarding and animating LEON’s social content using strategic insights. 2023-2024 Objectives The strategy behind LEON’s social is based on three pillars: People, Personality and Playfulness. The intent behind this was to humanise content, championing guest value and not just selling products, all the while keeping a humourous, cheeky tone. LEON aimed to attract a more Gen-Z audience through keeping content fresh, relevant and fast-paced.Key ConsiderationsA fast pace was key in attracting a Gen-Z audience, so I kept the flow between frames fast, and experimented with different transitions that kept LEON’s feed feeling fresh. I also pitched more pop-culture themed content, such as LEON-themed Spotify Wrappeds, and a Traitors themed post, making content more culturall relevant. Design ExecutionFor me, this meant crafting visuals that were vibrant, bold and eyecatching– particularly across our animated content. I suggested using LEON’s colourful range of brand colours across product reels, threading through the cultural and culinary identity I had constructed for each dish, and giving them a distinct visual appeal. I started off by storyboarding content, visualising how this would move through dragging elements across Illustrator artboards and recording my screen. I would then present to key stakeholders, including the Marketing Director, to ensure everyone was on the same page. Once approved, I then moved storyboards to After Effects and began animating, looping in key stakeholders along the way to ensure they were happy from the work in progress to the final deliverable.&nbsp; ResultsIn 2024 end-of-year report, LEON saw a +34% YOY rise in followers, a +103.6% YOY rise in engagements, and a +61.2% rise in impressions, demonstrating a clear increase in their social presence. &nbsp; https://laurendutch.com/SuperBowl-Salads Tue, 03 Feb 2026 20:49:13 +0000 Lauren Dutch https://laurendutch.com/SuperBowl-Salads <img width="1242" height="1664" width_o="1242" height_o="1664" data-src="https://freight.cargo.site/t/original/i/84a8543f0552850b98377c9f23a8174c73a7104777219ca4737473b5aee1369f/Screenshot-2026-02-03-at-20.56.41.png" data-mid="244398137" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/84a8543f0552850b98377c9f23a8174c73a7104777219ca4737473b5aee1369f/Screenshot-2026-02-03-at-20.56.41.png" /> <img width="1134" height="1520" width_o="1134" height_o="1520" data-src="https://freight.cargo.site/t/original/i/28c0b7739896ee381bc83e10c77607113e66b743ccf32a0929fb4453a31842db/Screenshot-2026-02-03-at-21.02.55.png" data-mid="244398455" border="0" src="https://freight.cargo.site/w/1000/i/28c0b7739896ee381bc83e10c77607113e66b743ccf32a0929fb4453a31842db/Screenshot-2026-02-03-at-21.02.55.png" /> SuperBowl Salads Art direction and design for key visuals of campaign, plus roll-out across channels. 2025 <img width="2616" height="1128" width_o="2616" height_o="1128" data-src="https://freight.cargo.site/t/original/i/ca09d47431a47d0cc96a9198ededffc74e804133c66b1ef198c828fe0e1fb7f5/Screenshot-2026-02-03-at-21.04.19.png" data-mid="244398487" border="0" src="https://freight.cargo.site/w/1000/i/ca09d47431a47d0cc96a9198ededffc74e804133c66b1ef198c828fe0e1fb7f5/Screenshot-2026-02-03-at-21.04.19.png" />  https://laurendutch.com/Smirnoff-Shorties Tue, 03 Feb 2026 20:04:52 +0000 Lauren Dutch https://laurendutch.com/Smirnoff-Shorties Smirnoff Shorties Conceptualising, storyboarding and animating a promotional reel for Smirnoff’s new product. 2025 ObjectivesSmirnoff are launching their new product ‘Shorties’ as a direct response to the popularity surge in single-serve, premixed cocktails. They wanted a typography-led reel for socials that would drive awareness of Shorties, and its key USPs.Key ConsiderationsEmbodying the iconic, confident and vibrant energy of Smirnoff was a key consideration in this brief, leading to my choice to use bold and disruptive colour combinations across each frame. Pace was also a big factor, as we wanted to hook audiences in before that two-second drop off point. Design ExecutionI began by storyboarding some static frames in Illustrator, thinking about what colours I wanted to use from Smirnoff’s extensive brand palette, and how I wanted the reel to flow from start to finish. After some experimenting with different typographic layouts and potential transitions, I landed on a silhouette of the Shorties bottle as the centre of transitions across the reel. Through zooming and rotating it, it allowed me to move between type-focused frames and images of the product. I also experimented bringing some of the key USPs to life through their type animation – e.g. mimicking the motion of resealing a bottle for the same word, and having the ‘No Bubbles’ messaging repeated in outline as a way of reinforcing it in a fun way. <img width="4004" height="1362" width_o="4004" height_o="1362" data-src="https://freight.cargo.site/t/original/i/62a0b521a367827849159e13be0909e095d2d336178e8fee4e9d185c26d7c38b/Storyboard_02.jpg" data-mid="244397601" border="0" src="https://freight.cargo.site/w/1000/i/62a0b521a367827849159e13be0909e095d2d336178e8fee4e9d185c26d7c38b/Storyboard_02.jpg" /> <img width="4004" height="1429" width_o="4004" height_o="1429" data-src="https://freight.cargo.site/t/original/i/09c8fd7a3342229f7e5d9892044305c00cc9a752fc85082f5a25e90e2bcef86d/Storyboard.jpg" data-mid="244397571" border="0" src="https://freight.cargo.site/w/1000/i/09c8fd7a3342229f7e5d9892044305c00cc9a752fc85082f5a25e90e2bcef86d/Storyboard.jpg" /> &nbsp; https://laurendutch.com/LEON-Packaging-Stickers Fri, 05 Dec 2025 12:30:47 +0000 Lauren Dutch https://laurendutch.com/LEON-Packaging-Stickers <img width="1512" height="760" width_o="1512" height_o="760" data-src="https://freight.cargo.site/t/original/i/6648a9336699bee149127f2d8cf12f3ce8b4ca799b30d1d0faca9d85c8a2cfcf/Picture-1.png-1.png" data-mid="241448429" border="0" src="https://freight.cargo.site/w/1000/i/6648a9336699bee149127f2d8cf12f3ce8b4ca799b30d1d0faca9d85c8a2cfcf/Picture-1.png-1.png" /> <img width="1521" height="760" width_o="1521" height_o="760" data-src="https://freight.cargo.site/t/original/i/0d89756e3524b26290d72f191f801db1087edc35ebfd9d1fff87c3bc2a1a3b30/Picture-1.png-2.png" data-mid="241448430" border="0" src="https://freight.cargo.site/w/1000/i/0d89756e3524b26290d72f191f801db1087edc35ebfd9d1fff87c3bc2a1a3b30/Picture-1.png-2.png" /> <img width="2507" height="2076" width_o="2507" height_o="2076" data-src="https://freight.cargo.site/t/original/i/163cc04ba84e4bd975e5b634aab34100a734c79f3c6f332ba460682545b618f2/Picture-1.png-7.png" data-mid="241448435" border="0" src="https://freight.cargo.site/w/1000/i/163cc04ba84e4bd975e5b634aab34100a734c79f3c6f332ba460682545b618f2/Picture-1.png-7.png" /> <img width="467" height="472" width_o="467" height_o="472" data-src="https://freight.cargo.site/t/original/i/17d319da1392e2e0d38d0345685df3bd6cc84be93bbf7a957788ce970e3c56dd/Picture-1.png-4.png" data-mid="241448432" border="0" src="https://freight.cargo.site/w/467/i/17d319da1392e2e0d38d0345685df3bd6cc84be93bbf7a957788ce970e3c56dd/Picture-1.png-4.png" /><img width="467" height="467" width_o="467" height_o="467" data-src="https://freight.cargo.site/t/original/i/fe5093ccfc4e502cae6f3614aff9a3bdd1269ee2bf8db8bb9c29e8349d460a3a/Picture-1.png-5.png" data-mid="241448433" border="0" src="https://freight.cargo.site/w/467/i/fe5093ccfc4e502cae6f3614aff9a3bdd1269ee2bf8db8bb9c29e8349d460a3a/Picture-1.png-5.png" /><img width="453" height="458" width_o="453" height_o="458" data-src="https://freight.cargo.site/t/original/i/437f98ac68c0809a10338547ceb5c430290a72693ecd9b606713cd283c3cfd0e/Picture-1.png-6.png" data-mid="241448434" border="0" src="https://freight.cargo.site/w/453/i/437f98ac68c0809a10338547ceb5c430290a72693ecd9b606713cd283c3cfd0e/Picture-1.png-6.png" /> <img width="852" height="2112" width_o="852" height_o="2112" data-src="https://freight.cargo.site/t/original/i/a76abd7e0a3f3a1a77e8acc6611cd679253939dfa711d11479540540d0bc3820/Picture-1.png-3.png" data-mid="241448431" border="0" src="https://freight.cargo.site/w/852/i/a76abd7e0a3f3a1a77e8acc6611cd679253939dfa711d11479540540d0bc3820/Picture-1.png-3.png" /> LEON Social Content Conceptualising, storyboarding and animating LEON’s social content using strategic insights. 2023-2024 Objectives The strategy behind LEON’s social is based on three pillars: People, Personality and Playfulness. The intent behind this was to humanise content, championing guest value and not just selling products, all the while keeping a humourous, cheeky tone. LEON aimed to attract a more Gen-Z audience through keeping content fresh, relevant and fast-paced.Key ConsiderationsA fast pace was key in attracting a Gen-Z audience, so I kept the flow between frames fast, and experimented with different transitions that kept LEON’s feed feeling fresh. I also pitched more pop-culture themed content, such as LEON-themed Spotify Wrappeds, and a Traitors themed post, making content more culturall relevant. Design ExecutionFor me, this meant crafting visuals that were vibrant, bold and eyecatching– particularly across our animated content. I suggested using LEON’s colourful range of brand colours across product reels, threading through the cultural and culinary identity I had constructed for each dish, and giving them a distinct visual appeal. I started off by storyboarding content, visualising how this would move through dragging elements across Illustrator artboards and recording my screen. I would then present to key stakeholders, including the Marketing Director, to ensure everyone was on the same page. Once approved, I then moved storyboards to After Effects and began animating, looping in key stakeholders along the way to ensure they were happy from the work in progress to the final deliverable.&nbsp; ResultsIn 2024 end-of-year report, LEON saw a +34% YOY rise in followers, a +103.6% YOY rise in engagements, and a +61.2% rise in impressions, demonstrating a clear increase in their social presence. &nbsp; https://laurendutch.com/LEON-Email-Content Fri, 19 Sep 2025 15:36:01 +0000 Lauren Dutch https://laurendutch.com/LEON-Email-Content LEON Email Content Revamp of design system and visual look. &nbsp; 2024-25 Objectives LEON’s email flows had been the same since 2017, and they were keen to give them a fresh look that would drive higher engagements and click-through-rates. This came with a big focus on segmentation, and personalising design to appeal to specific audiences they were targeting. &nbsp;Key ConsiderationsTheir existing emails had very little flow to them – sections felt disjointed, headers were oversized, and the text and images weren’t placed with much consideration. I wanted to bring an immediate recognisability to the header, using the LEON logo as a consistent anchor to the brand. Designing bold banners was also key to improving CTR, hooking audiences in with beautiful, vibrant visuals. Design Execution I started by creating a clear set of guidelines to be followed by the marketing team when creating all emails – font sizes, line heights, button sizes, padding, etc. Starting from this place of structure then allowed me to build in more engaging and fun layouts, setting up columns for text/image combos rather than stacking them on top of each other, and incorporating background colours that gave sections more identity. My biggest goal was to create a hook of the first fold of the email hooking, so I experimented with animation across banners, keeping transitions and type fresh, and really focusing on championing products. I played around with embedding the entire first fold in a diagonal shape, making it feel cohesive and clearly establishing hierarchy within the emails. &nbsp; ResultsIn 2024 end-of-year report, LEON saw a +45.8% YOY increase in open rate vs a 30% target, and an average CTR of 2.15%,&nbsp;compared to a previous CTR of 1.42%. &nbsp; https://laurendutch.com/The-Valuable-500 Thu, 23 Jun 2022 19:41:44 +0000 Lauren Dutch https://laurendutch.com/The-Valuable-500 The Valuable 500 Editorial magazine created to pitch the tree and its ideas to The Valuable 500. 2022 Objectives The Tree had the opportunity to pitch global business collective, The Valuable 500, for their social strategy and execution. They wanted a printed document that communicated why The Tree were the right agency for the job, and the vision they had for The Valuable 500. &nbsp;&nbsp; Key Considerations The Tree wanted V500 to feel at home with, so we thought using their existing brand guidelines to inform the pitch document was vital. Each page had a lot of information to communicate, so I wanted to go in with a key design system of font sizes and grids to follow as I built the publication. Design Execution When designing the information provided to me, I made sure to focus on the journey we wanted to take V500. This meant keeping to a clear hierarchy, with bold titles that worked their brand colours and fonts in the right way. I wanted each segment to have it’s own style, so designed bold and distinctive section pages to break things up. Infographics were an important part of this brief, as there was a lot of social statistics that needed to be presented in a digestible way. I aimed to keep things creatively simple on these pages, giving graphics plenty of room to breathe. https://laurendutch.com/Flavour-Nation-Wenzel-s Fri, 02 Sep 2022 10:41:18 +0000 Lauren Dutch https://laurendutch.com/Flavour-Nation-Wenzel-s <img width="3508" height="4952" width_o="3508" height_o="4952" data-src="https://freight.cargo.site/t/original/i/d8bf94ae354725269b99040bacd69ea027433a345295a2ad884aa21430c8f0e8/Wenzel-s_FlavourNation_BeanBurrito_A1_Aboard_v01.png" data-mid="152719871" border="0" src="https://freight.cargo.site/w/1000/i/d8bf94ae354725269b99040bacd69ea027433a345295a2ad884aa21430c8f0e8/Wenzel-s_FlavourNation_BeanBurrito_A1_Aboard_v01.png" /> <img width="3508" height="4952" width_o="3508" height_o="4952" data-src="https://freight.cargo.site/t/original/i/12db6338502baeb21edc3a496b7804fa0f474d3346d69635e49e71535ef8b631/Wenzel-s_FlavourNation_Churros_A1_Aboard_v03.png" data-mid="152719772" border="0" src="https://freight.cargo.site/w/1000/i/12db6338502baeb21edc3a496b7804fa0f474d3346d69635e49e71535ef8b631/Wenzel-s_FlavourNation_Churros_A1_Aboard_v03.png" /> <img width="7087" height="10004" width_o="7087" height_o="10004" data-src="https://freight.cargo.site/t/original/i/9dc7c759c05d58d0e1062a43f48268c595889d64c140413e89ca6c226b027a97/Wenzel-s_FlavourNation_BeefBurrito_A1_Aboard_v01.jpg" data-mid="151913855" border="0" src="https://freight.cargo.site/w/1000/i/9dc7c759c05d58d0e1062a43f48268c595889d64c140413e89ca6c226b027a97/Wenzel-s_FlavourNation_BeefBurrito_A1_Aboard_v01.jpg" /> <img width="594" height="1802" width_o="594" height_o="1802" data-src="https://freight.cargo.site/t/original/i/25719ee07a78b408dba173df083936e8101dadce0e5cd4a81d90af9bddf410b6/Screenshot-2022-09-12-at-16.43.59.png" data-mid="152720027" border="0" src="https://freight.cargo.site/w/594/i/25719ee07a78b408dba173df083936e8101dadce0e5cd4a81d90af9bddf410b6/Screenshot-2022-09-12-at-16.43.59.png" /> <img width="600" height="1804" width_o="600" height_o="1804" data-src="https://freight.cargo.site/t/original/i/e3b8c58c99323a294744fc0715e35a15d6292eac3cc1602edc1a499df8f99dc3/Screenshot-2022-09-12-at-16.43.47.png" data-mid="152720011" border="0" src="https://freight.cargo.site/w/600/i/e3b8c58c99323a294744fc0715e35a15d6292eac3cc1602edc1a499df8f99dc3/Screenshot-2022-09-12-at-16.43.47.png" /> Wenzel’s Flavour Nation Campaign Branding and campaign design for POS and social assets for Wenzel’s summer campaign 2022 For their summer campaign, Wenzel’s wanted a series of in-store and social media assets designed to showcase their exotic product range being introduced for the summer period, which included delicacies from Mexico, Japan and Jamaica. I spearheaded the design for this campaign by concepting the direction for all deliverables, dependant on the culture they derived from, through both extensive research into existing brands in the market, and through experimenting with different graphics and colour schemes. It was important to the client that the design felt consistent, despite the differing nationalities of the foods, so we incorporated a similar central layout for each deliverable, and changed only the colour scheme, patterns and fonts to make the designs feel more authentic. Overall, this has been one of my favourite mini branding projects to date, and it was particularly exciting to see my work displayed not only across social media as paid adverts, but in over 100 Wenzel’s stores around London. &nbsp; https://laurendutch.com/The-Anomalies Tue, 25 Jan 2022 19:10:31 +0000 Lauren Dutch https://laurendutch.com/The-Anomalies <img width="1080" height="720" width_o="1080" height_o="720" data-src="https://freight.cargo.site/t/original/i/6d79ff0e8604566b7d2e7730b99d6797e8135af2e6f75dd9065c633e37591e18/istdfinal_2.gif" data-mid="131400305" border="0" src="https://freight.cargo.site/w/1000/i/6d79ff0e8604566b7d2e7730b99d6797e8135af2e6f75dd9065c633e37591e18/istdfinal_2.gif" /> The Anomalies Editorial book on the theme of air-travel anomalies, hand-bound. 2019 A publication looking at the significance of numbers in relation to aircraft disasters and anomalies, with the aim of easing the fears of passengers and giving them a new understanding of the statistics involved through the use of infographics inserts. 'The Anomalies' is divided into three chapters - Departed, Delayed and Saved - and examines some of the most famous crashes, disappearances and near-misses involving airplanes of all time. This brief was definitely my most challenging yet, as I&nbsp;pushed myself to try and translate numbers and statistics into a form that everyone could understand. It was bound using a Kettle Stitch bind to symbolise the complex inner structure of planes, and contained within a hand-made aluminium box, representing the protective structure of a black box as a surviving documentary of plane crashes. <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/ebfb94fa9a387fab5e1f36627b046d2354402b10a213bc5ed586e8af968b6deb/istdspread02.jpeg" data-mid="131400300" border="0" src="https://freight.cargo.site/w/1000/i/ebfb94fa9a387fab5e1f36627b046d2354402b10a213bc5ed586e8af968b6deb/istdspread02.jpeg" /><img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/472a7d20b83134f67e49b157bdc41505518686358e63509718541529eb39eaaa/istdspread04.jpeg" data-mid="131400302" border="0" src="https://freight.cargo.site/w/1000/i/472a7d20b83134f67e49b157bdc41505518686358e63509718541529eb39eaaa/istdspread04.jpeg" /><img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/f3e9daf819ee44348d74bffe6beb540119fe1720647b724fc157f735aa399ad8/istdspread05.jpeg" data-mid="131400303" border="0" src="https://freight.cargo.site/w/1000/i/f3e9daf819ee44348d74bffe6beb540119fe1720647b724fc157f735aa399ad8/istdspread05.jpeg" /><img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/a2fb43c2a995be5e9d0590188193bab677ab00dbe239172d8295fe25e7456a86/istdspread07.jpeg" data-mid="131400304" border="0" src="https://freight.cargo.site/w/1000/i/a2fb43c2a995be5e9d0590188193bab677ab00dbe239172d8295fe25e7456a86/istdspread07.jpeg" /><img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/43a662acfbc45e246b8cd343c5a2c08153d03144b63575391c47cc884e0c718e/istdspread03.jpeg" data-mid="131400301" border="0" src="https://freight.cargo.site/w/1000/i/43a662acfbc45e246b8cd343c5a2c08153d03144b63575391c47cc884e0c718e/istdspread03.jpeg" /><img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/d02bd0e4467b41cd3015ac5e9a2daea176208035d7af5ac2f10545d8d6e6878d/istdspread01.jpeg" data-mid="131400299" border="0" src="https://freight.cargo.site/w/1000/i/d02bd0e4467b41cd3015ac5e9a2daea176208035d7af5ac2f10545d8d6e6878d/istdspread01.jpeg" />