Temple of Dough Campaign - Wenzel’s
Design and animation of main hero graphics.
2022
To boost sales and footfall during the slow winter months, Wenzel’s decided to host a January Raffle, where customers could spend in-store and receive a code, which would allow them to play a fruit machine game for the chance to win £5,500. Our team came up with the concept of the Temple of Dough, encouraging consumers to find three Golden Donuts in a row within the fruit machine game.
I collaborated with our design team to come up with the visuals of the Temple of Dough campaign, and worked independently to animate these for an overall hero video, explaining the competition and raising awareness for it over socials. Unfortunately due to unforseen circumstances, this iteration of the campaign never went out, however we hope to re-use it for Wenzel’s in the future.
I really wanted to make sure this asset flowed, with the camera moving seamlessly between different scenes, rather than straight cuts. I enjoyed the level of detail this project enabled me to include, from the little details such as the fire pits and the boulder impact shakes, to the overall transitions between scenes. The storyline is clear and engaging, and overall it’s one of my favourite assets so far!
I collaborated with our design team to come up with the visuals of the Temple of Dough campaign, and worked independently to animate these for an overall hero video, explaining the competition and raising awareness for it over socials. Unfortunately due to unforseen circumstances, this iteration of the campaign never went out, however we hope to re-use it for Wenzel’s in the future.
I really wanted to make sure this asset flowed, with the camera moving seamlessly between different scenes, rather than straight cuts. I enjoyed the level of detail this project enabled me to include, from the little details such as the fire pits and the boulder impact shakes, to the overall transitions between scenes. The storyline is clear and engaging, and overall it’s one of my favourite assets so far!