Lauren Dutch is a multi-disciplinary designer and visual communicator based in London.

Index / Motion Graphics / Branding & Identity / Editorial & Print / Art Direction


BRANDING & IDENTITY
Logo Identity
Individual
2022

Creative Marketing Council

Brand Identity
Individual
2021

HNE.

Brand Identity
Individual
2019

Greek Grill Cafe


OPEN TO WORK *

design@laurendutch.com

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Mark



Greek Grill


Branding identity, logo and branding assets

2021
Greek Grill was looking for a re-brand of their logo and stationery that celebrated the cultural heritage of the food it provided. Using traditional laurel wreaths, I created a symmetrical logo, encircling a ‘G’ monogram.

I used the display font Leiko, because I liked the little quirks of the serifs, which reminded me of books of Greek myths I’d read as a child. I combined this with detailed illustrations of a stone bust and a feta salad, alongside an aztec pattern border to highlight the main dishes section. I advised the client to get it printed on thick, textured stock to contribute to the high quality look of the menus.

 
Mark